Previsualization
Started with advanced 3D previz of the stage and screen layout before moving into the final content design mission.
Cirque du Soleil · New York-New York Las Vegas
MAD APPLE.SCREEN CONTENT.
Video content design for a high-energy Cirque du Soleil resident show, authored in realtime to move fast during on-site creation.
The Brief
From stage previz to live screen content.
I first joined Mad Apple as a contractor for advanced 3D previsualization of the stage inside the New York-New York Hotel & Casino theater in Las Vegas. The mission evolved into designing the visuals displayed on the show screens, shaping content that could support a fast, musical and comedy-driven Cirque du Soleil production.
Content Design
A city rhythm for the stage.
Mad Apple needed visuals that could feel immediate: bright signage, urban density, nightlife pace and graphic impact. The screen content was treated as an active part of the performance, not a passive background.
Video Content
Designed screen visuals for the live show, built to support musical pace, stage transitions and the nightlife energy of Mad Apple.
Realtime Authoring
Used a realtime workflow to iterate quickly on site, keeping visual decisions flexible while production deadlines stayed tight.
Realtime Workflow
Built for short feedback loops.
Authoring in realtime made the images responsive to the production room: faster variants, faster framing decisions, and fewer heavy render cycles while the show was still finding its final timing.
Stage Energy
Graphic impact without slowing the room.
Each screen moment was designed to be readable instantly: a pulse, a transition, a city sign, a visual hit that could reinforce the show without competing with it.
Previsualization
The quieter foundation.
The previz phase mapped the stage, screen surfaces and audience sightlines, giving the team a shared spatial reference before the content design moved into production.
Outcome
Realtime content design for a live production pace.
The final approach gave the production a flexible screen-content workflow: fast to revise, strong at stage scale, and aligned with Mad Apple's intense New York nightlife atmosphere.