SELECTED WORK
Racing Shoe5 immersive showroom

Renault · Racing Shoe5

R3NLTIMMERSIVEWORLD.

Translating Renault's vision into a digital universe where automotive heritage, sneaker culture and realtime scenography could meet.

The Brief

A brand icon turned into a world.

Racing Shoe5 extends the spirit of the Renault 5 Turbo into a limited-edition object and an immersive experience. My role was to help Renault shape that world visually, then carry it into the final 3D production with a clear, memorable and brand-aligned direction.

Creative Direction

From product showcase to spatial story.

The environment was designed as a progressive journey: an entry point, a reveal, a showroom, and a set of visual moments that make the product feel collectible, fast and iconic. Neon lines, reflective materials and monumental product scales created a language that could feel both automotive and digital.

World Design

Defined the visual language of the digital universe, from atmosphere and spatial rules to the relationship between racing heritage and sneaker culture.

Scenography

Designed the sequence of spaces, focal points and reveal moments so the experience could unfold like a branded exhibition.

Avatar Design

Created avatar concepts aligned with the Renault 5 Turbo spirit: bold, technical, graphic and ready for an immersive campaign.

3D Production

Produced the final 3D elements and visual assets required to deploy a coherent realtime environment.

Racing Shoe5 product close-up

Product Presence

Built around desire, scale and detail.

The shoe became the central object of the scenography. I worked on the balance between close-up materiality and oversized digital spectacle, so each view could support both product appreciation and immersive storytelling.

Visual Journey

A universe deployed through scenes.

Racing Shoe5 digital environment with neon scenography
The journey opens with a branded arena where light, scale and motion establish the world language.
Avatar looking at a monumental wireframe Racing Shoe5 installation
A monumental showroom moment turns the product into a spatial icon, suspended between car culture and digital exhibition.
Racing Shoe5 entrance staged inside a neon Renault universe
The threshold frames the shoe as an object of desire before the visitor moves deeper into the experience.
Immersive Renault racing environment screenshot
The environment expands into a sharper racing atmosphere, keeping Renault's heritage visible through graphic spatial cues.
Racing Shoe5 immersive metaverse visual
Each scene was treated as a branded stage, connecting navigation, atmosphere and product storytelling.
Close view of the Racing Shoe5 sneaker beside a racing avatar
The sequence closes on material presence, balancing premium product detail with the energy of the Renault 5 Turbo.
Racing Shoe5 immersive environment detail
A final environmental detail reinforces the visual system, extending the same racing codes into the surrounding world.

Outcome

A complete immersive identity for Racing Shoe5.

The final universe gave Renault a coherent digital extension for the project: a visual system, a staged experience, designed avatars and production-ready 3D assets working together as one immersive brand world.

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